Five Signs It Might be Time To Outsource Your Marketing
Marketing is one of the most powerful drivers of growth for any business but it’s also one of the trickiest to manage effectively as your business develops. From social media to content creation, email campaigns to paid ads, the world of marketing is so vast that it can often feel overwhelming, especially if you’re managing your business by yourself and you’re acting as Marketing Manager, Sales Manager, Finance Manager, as well as doing whatever it is that makes your business yours.
Hiring a freelancer can give you expert-level support without the commitment or cost of a full-time employee, so no more rush-posting to Instagram, crossing your fingers every time you set up an ad or spending hours fiddling around on Canva. Sounds great, right? But the big question is: how do you know when it’s the time to outsource your marketing?
Here are some of the signs it might be time to hire a freelancer:
Signs It’s Time to Outsource Your Marketing
1. You’re Spending More Time on Marketing Than Running Your Business
If you find yourself juggling Instagram posts, writing newsletters, or learning ad platforms at 11 p.m. instead of focusing on operations or sales, it’s a sign you’re stretched too thin. Let’s be honest, none of these marketing tasks are the reason you took the leap to start a business. Delegating the marketing to someone else means you’ve got time to focus on the stuff that really drives you.
2. Your Marketing Results Have Plateaued
Maybe you’ve been handling your own marketing and have seen some traction, but now things feel stagnant. Engagement is flat, your ads aren’t converting, or your website traffic has stalled. A freelancer can bring fresh strategies and specialized skills to help you break through the plateau.
3. You Need Skills You Don’t Have
Successful marketing often requires a blend of skills: copywriting, design, SEO, paid advertising, analytics… the list goes on. It’s unlikely you’re an expert in all of these areas, plus it can be a headache just figuring out which bits of marketing are the most important to dedicate time to. Hiring a freelancer gives you access to that expertise when you need it and the right freelancer will also be able to craft a successful and cohesive marketing strategy for you, removing all the guesswork and saving you a lot of stress.
4. You Can’t Justify a Full-Time Hire (Yet)
Maybe your business isn’t at the stage where hiring a marketing manager makes sense financially. Outsourcing allows you to tap into professional talent without the overhead of a salary, benefits, and long-term commitment. I always offer a free 30 minute consultation so that we can discuss exactly what your business needs, so there’s no need for you to worry about writing up a Job Description or needing to understand the intricacies of every marketing channel.
5. You’re Missing Opportunities
If competitors are outranking you online, consistently posting content, or running ads that you simply don’t have the bandwidth for, it can be easy to feel disheartening. Freelancers can manage all of those things for you (and your competitors probably already have someone onboard!)
Are you ready to outsource your marketing?
Before you make the leap, ask yourself:
Do I have a clear idea of my goals? (More leads, better brand awareness, increased sales, etc.)
Do I have the budget to invest in outside help?
Am I prepared to hand over some control and trust someone with part of my brand?
If the answer to these is yes, let’s chat. If you’re not sure about the answer to any of these questions, let’s chat anyway. On a (free!) discovery call with me, we can talk through these questions and help you identify exactly what sort of help your business would benefit from in a way that is manageable and affordable for you.
Outsourcing your marketing doesn’t mean you’re giving up control - it means you’re being strategic about your time and resources. I’ll act as an extension of your team, taking the time to understand your business goals and needs to help you move faster, smarter, and more effectively.
If you’re at the point where marketing feels overwhelming, stagnant, or simply beyond your current expertise, that’s your sign: it might be time to bring in a freelancer. Hello! I can help. Get in touch now and let’s get to work together.
